The Kellogg’s-owned toaster pastry brand has signed a multi-year agreement with Florida Citrus Sports to become the latest title sponsor of college football, which holds the attendee record among bowl games.
The breakfast cereal and snack giant is on track to achieve its 2025 ED&I goals (equity, diversity and inclusion), noting a 1.3% increase in female representation and 22.7% rise in racially underrepresented talent at the end of 2022.
The breakfast cereal giant is supporting The Natasha Allergy Research Foundation with funds to help eradicate the food allergies that impact millions of Brits.
Kellogg’s has teamed up with the award-winning actress, director, advocate and mother to launch a limited edition Breakfast Bundle that gives back to No Kid Hungry.
In 2023, 135 publicly traded companies spanning 19 countries and 48 industries have been recognised for their unwavering commitment to business integrity. PepsiCo is one of six to have been made honouree since the inception of the list in 2007.
Frosties’ frontman Tony the Tiger is stepping back from the breakfast cereal giant’s mini multipacks will be replaced with more boxes of Coco Pops and Corn Flakes, deemed to be healthier options.
The American multinational breakfast cereal giant has realised its ambition of having 50% and above of male and female representation at manager level in the UK, three years ahead of schedule.
$23.9bn was spent on gifting last year, with 53% of American planning to celebrate Valentine’s Day again in style in 2023 – and nine million of them choosing this event to pop the big question, according to stats gathered by GiftWrapper. That’s big business...
The Open Wing Alliance (OWA) has released its 2023 Global Manufacturers report, which commends those companies for being transparent in their cage-free egg commitment, but also names and shame those that are lagging.
The US Food and Drug Administration (FDA) has approved a 2019 petition by Kellogg’s to increase the fortification levels of the much-needed nutritional supplement in the cereal category, as well as endorsing its use in grain-based bars.
Kellogg’s UK has entered the metaverse for the first time with Popified characters created for the hugely popular open-world Blankos Block Party, while in the US, the breakfast cereal giant has teamed up with Santa to bring the joy back to gift-giving.
The Kellogg’s cracker brand has partnered with iHeartRadio to send one lucky winner to this year's Y100’s Jingle Ball in Miami for the ultimate experience: an epic backstage invite to meet the Backstreet Boys.
It’s Skinny Pasta is reinventing an Italian favourite; Oppo Brothers contends ice cream not only can be eaten in the colder months, but should be; and Jackandbeyond analysed the most viral ways we can use up pumpkin scraps after Halloween – with an estimated...
The central ingredient of Kanira wholegrain biscuits is nutrient-rich and climate smart pearl millet (an under-the-radar superfood native to India); Teatis is providing a tasty solution for the 122+ million people living with diabetes or prediabetes in...
The W.K. Kellogg Foundation (WKKF) has announced the five awardees of its Racial Equity 2030 challenge, an open call for bold solutions to improve the lives of children, families and communities around the world.
Manchester is home of the breakfast cereal giant’s new Culinary and Sensory Centre, a project that took over 18 months to develop and half a million pounds in investment.
Limited edition Haunted Frosted Chocolatey Fudge Pop-Tart Bites put the treat in trick or treating, Van Leeuwen is heating up the ice cream category with a flavour collab with Tapatío Hot Sauce and Eat the Change has created a grown-up version of its...
Hot on the heels of its High Court loss against the UK government – challenging the nutritional value of breakfast cereals with milk – the Frosted Flakes and Froot Loops maker has released a first-ever cereal innovation with milk already added in.
While a rare silver lining of the pandemic was America’s newfound love of sitting down together to share a meal, a new survey by General Mills reveals parents are worried they no longer can afford a healthy breakfast for their kids.
Doritos is sending fans on the hunt for triangles; Kellogg's is encouraging time-poor and cash-strapped families to dine on breakfast cereals; and GoGo squeeZ is on a mission to be a beacon of nurture to support kids of all ages.
Kitsby café and culinary kit company is encouraging Americans to celebrate the Mid-Autumn Festival, Ruffles has signed up four-time WNBA All-Star A’ja Wilson to champion women in sports, Kellogg’s is gearing up for Halloween with its most shocking cereal...
Kellogg Company raised its forecast for full-year earnings, as a price hike for its Special K, Frosted Flakes, Corn Flakes and Rice Krispies, among others, offset an environment ‘as challenging as we’ve ever seen it’ – CEO and chairman.
Roskam Baking Co. – one of the largest bakeries in the US, punching in over $600m in annual sales – is merging with better-for-you granola and snacks producer Organic Milling, following its acquisition by Entrepreneurial Equity Partners (e2p).
Fairlife – the Coca-Cola Company’s latest billion dollar retail brand – has [unintentionally?] underscored the argument Kellogg Company presented to the High Court in April over the UK government’s HFSS regulations: that consumers drink milk with their...
If COVID wasn’t crippling enough, the post-pandemic strain on the supply chain; the war raging literally on the European Union’s doorstep; sky-rocketing energy prices and inflation; and the threat of a global food crisis have certainly had a substantial...
Win $106,000 in gold bars with Rold Gold; Food Union reveals its 2022 summer novelties, Kellogg’s and Crumbl Cookies create a limited edition Frosted Strawberry Pop-Tarts cookie; and House of Macadamia has three new health-conscious treats.
Kellogg Company has lost its High Court challenge against the UK government, the ‘disappointing’ verdict expected to cost the company millions of pounds in lost sales and potentially higher prices for consumers.
The Kidney Garden Spider bears an uncanny resemblance to the Pringles logo – sparking a mission to get the arachnid community to officially recognise it as the Pringles Spider.
Comedian Iain Stirling has partnered with the Kellogg’s snack brand to search for one lucky individual who will be transformed into a non-playable character (NPC) in a video game and be paid £20,000 for the privilege.
The Pringles, Special K and Eggo maker is making a bold move to separate into three independent companies, spinning off its US, Canadian and Caribbean cereal and plant-based businesses, which collectively represented approximately 20% of its net sales...
Several snack producers have stepped up to celebrate and support the LGBTQ+ community; numerous are hitching their ride on the fast-moving plant-based bandwagon; Bridor is showcasing its skills with exquisite croissants; and Kellogg’s Cheez-Its is conjuring...
There are ‘big growth opportunities’ for Kellogg’s to be found in the APAC region by diversifying its consumer base and product range, as well as ensuring a broad mix of price points, its South East Asia CMO told us in the second part of an exclusive...
Kellogg’s Frosted Flakes has joined Lucasfilm to offer both cereal and Star Wars fans a new way to embrace their inner light or dark side; Crosta & Mollica and Rootles are tootling the plant-based message; and Dewey’s Bakery has gone nutty.
