Kellogg's is making a bid to become a bigger player in the
global snacks market, with the company saying the segment will
account for 50 per cent of its sales in the future.
A number of major food firms in the US have been called upon to
follow the lead of the Kellogg Company, by restricting food
marketing to children and improving the nutritional profile of
their kid-oriented products.
The Kellogg Company today announced it will adopt nutrition
standards for the products it markets to children, pledging to
reformulate those products that fall short of the criteria, or to
cease marketing them altogether.
Breakfast cereal manufacturer Kellogg's has introduced a new
chocolate version of its core diet brand Special K in an attempt to
satisfy consumer desire for the confectionery which has been
rejuvenated by a new healthier image.
Cereal giant Kellogg's has been told to change or ditch an advert
for one of its flagship brands after 19 complaints were made to an
advertising regulatory body.
The world's leading cereal producer Kellogg's has posted a three
per cent rise in second quarter net earnings, as strong sales in
the Americas help compensate for rising commodity costs.
Kellogg, the world's biggest breakfast cereal maker, is in talks to
buy a Chinese food company as part of its plans to boost sales in
Asia, according to a report.
Kellogg's health and wellness division is about to birth its first
products: protein-fortified waters, snack bars and meal bars that
will take the Special K brand out of cereals and into the pharmacy
aisle.
The race is on to see which of two leading cereal makers will be
the first to place an omega-3 fortified product on shelves,
following a new license and supply agreement between Martek and
General Mills that is substantially similar...
Advertisements for Kellogg's Coco Pops Straws have been referred to
the UK's Advertising Standards Authority (ASA) after a consumer
watchdog claimed they were misleading to children and adults.
The world's leading cereal manufacturer Kellogg has announced a 3.2
per cent rise in quarterly net profit as cost-cutting techniques
continue to keep rising fuel and ingredients expenses at bay.
Cereal giant Kellogg is to reformulate some of its products with a
low linolenic soybean oil in an effort to reduce or eliminate trans
fatty acids while also minimizing the saturated fat content of the
products, the company announced...
Leading cereal maker Kellogg is to introduce a programme in the US
designed to help families get fit and keep healthy. The programme
involves a daily bowl of cereal combined with a daily walk.
Leading cereal maker Kellogg on Monday launched a new initiative in
the US to promote its fibre-rich cereal products. It aims to raise
awareness of the importance of dietary fibre in order to encourage
Americans to increase their...
Once inflation is taken into account Kellogg's sales figures in a
stagnant European market fell by about one per cent in the second
quarter, according to figures published this week.
A new all wholegrain cereal range was launched in the UK last week
by cereal giant Kellogg, targeting the increasing number of
consumers turning towards healthier wholegrain products. Yet a
Mintel analyst says it is unlikely to be...
Kellogg has increased sales and profits in its first quarter
through clever pricing and strong marketing investment, helping the
firm to forge ahead in healthy snacks and beat off private label
competition in cereals, reports Chris...
Kellogg has moved to slash salt in its Corn Flakes by a quarter as
the UK's Food Standards Agency promises to focus in on cereals in
its public campaign to reduce consumer salt intake, reports
Chris Mercer.
Cereal and snack producer Kellogg will have the edge over
arch-rival General Mills over the next few years as superior
innovations in the premium health sector and a more focused product
portfolio drive the firm forward, writes Chris...
Martek Biosciences has signed a non-exclusive license agreement
with Kellogg, under which it will supply the consumer foods giant
with the omega-3 fatty acid DHA (docosahexaenoic acid) for use in a
new line of fortified foods.
A new nutrition bar chart on every pack of Kellogg's breakfast
cereal, enabling Britain's consumers to check salt, sugar and fat
content against guideline daily amounts, may cause confusion amid
too many conflicting systems,...
Good foresight on rising health trends and heavy investment in
premium brands have helped cereal and snack producer Kellogg to a
steady sales and earnings rise for 2004, with North America leading
the way, reports Chris Mercer.
Kellogg reported a solid 7 percent increase in its earnings for the
third quarter with the North America region also putting up a
strong performance thanks to the successful introduction of new
product lines.
A public complaint and a rap on the knuckles from the UK
Advertising Standards Authority has left the Kellogg company
red-faced over its recent Frosties cereal advert, and again thrust
children's advertising into the health spotlight....
US cereals and snacks group Kellogg is to centralise its European
operations in a new office in Ireland, giving it a major presence
in the market with the world's highest per capita consumption of
ready-to-eat cereals, writes...
The latest figures from Kellogg suggest that the US-based cereal
and snacks group has weathered the low-carb dieting storm with
relative ease, helped by a combination of new product launches and
increased advertising expenditure,...
After repeated warnings that the spiralling cost of raw materials
would impact profits this year, US-based breakfast cereal producer
Kellogg yesterday said that it had got off to a
better-than-expected start to the year and forecast...
Kellogg, the cereal and snacks maker, has raised its full-year
profit forecast after an excellent third quarter performance which
saw both sales and profits rise significantly. The gains came as a
result of new product launches, brand...
Kellogg, the largest US cereal maker, is considering lowering the
fat content of many of its products. These include Keebler cookies
and other snack products.
Increased expenditure on brand-building and promotions helped
US-based cereals and snack foods group Kellogg to a 10 per cent
increase in sales for 2002, a good result after a turbulent year in
2001.
A dispute which pitted US food giant Kellogg against the somewhat
smaller Green Turtle Bay Vitamin Company over the latter's
trademark vitamin, Sunnie, has ended with a victory for the smaller
company.
US cereal company Kellogg Co. agreed this week to sell its
Bake-Line Products business to Atlantic Baking Group, the privately
held baking group said on Wednesday.
