Scottish Bakers’ annual conference – held in Glasgow over the weekend (5-6 May) – saw Mimi’s Bakehouse fight off stiff competition to take the title; the launch of a government-backed fund to support the sector with reformulation; and a warning to ignore...
The ‘Forward Together’ programme tackles a number of key issues affecting the sector today, including resilience and creativity during what has been the toughest trading period in history; the importance of training and especially apprenticeships; and...
After five years in the hot seat, Alasdair Smith has gained unique insight into what he considers ‘an incredibly noble and proud trade and one that’s got an amazing sense of fellowship’. Before he takes his final bow at the Scottish Baker of the Year...
PepsiCo Frito-Lay’s US Snack Index reveals the crunch factor is the most demanded component of the perfect snack this holiday season, while Gen Z and Millennials are gearing up to get experimenting in the kitchen with Lay’s.
The North Carolina bakery is banking on social media to grow its national appeal, teaming up with TikTok star and rising country musician Cooper Alan and other influential micro-creators.
By keeping it real with the peel, Rinds snacks naturally pack a punch with fibre, vitamins and antioxidants – making them right on point with today’s health-focused consumer.
Most food and drink content posted by German influencers on TikTok, Instagram, and YouTube is so unhealthy it fails World Health Organisation (WHO) advertising standards for children, claims research from the Medical University of Vienna.
Cake and desserts producer BBF Limited said cake trends this year will continue to be influenced by social media, with budding Brits bakers constantly deferring to celeb icons and influencers to create that blow away celebration cake.
Whisps is looking to fill the position of Cheese Content Officer on its Big Cheese Board to capture some of the hilarious, uplifting and downright cheesy content that is being created.
The Food Marketing Experts has started 2021 on a high, scooping up the title of Best Food Photography & Marketing Firm. But what does this really mean for its clients and what can this Cambridgeshire full service agency can bring to the table for...
The pandemic has fundamentally altered the way people snack, shifting away from on-the-go treats towards at-home eating – and baking! Our vulnerability has been forced into the spotlight, placing greater emphasis on health; the restricted footfall in...
The UK bakery brand says creating social media content that reflected customers’ needs during the challenging times will continue to support brand growth long after lockdown restrictions have lifted.
IZEA’s BrandGraph – which measures online influencer content – found Rice Krispies was mentioned organically by influencers in over 11k posts during a 12-month analysis, followed by Pebbles in nearly 8k posts.
Consumers’ shopping and eating habits have shifted, particularly as the world moves through the pandemic, pressurising brands to pivot strategies to keep up with the demands and challenges.
India’s leading biscuits and confectionery manufacturer has changed the ‘kissing couple’ logo for its iconic Kismi brand to educate people on the need for social distancing to stay safe during the pandemic crisis.
Snacking – a familiar term that used to represent the habit of junking between meals – is today part of the millennials lifestyle. Noorul Malik, savvy millennial and marketing & communications executive, APAC, SGK Global, looks at how urbanisation,...
Parle Products, manufacturer of biscuits and confectionery, has launched three TV ad campaigns to drive sales for its biscuit brand Milk Shakti, across India.
Kellogg’s has launched a £2m summer campaign for its Rice Krispies Squares with a TV advert, social media hashtag #SquareYoSelf and advertising posters.
Japanese snack food maker Calbee has introduced Potato Chips Lovely Cheese, designed to appeal to women in their 20s and 30s who enjoy sharing pics of whatever they are eating on social media.
Ireland-based Kerry – one of the world’s largest taste and nutrition companies – hosted its second Bakery Innovation Seminar focused on the drivers of innovation in fine bakery goods, including cakes, cookies, crackers and muffins. BakeryandSnack’s Raising...
Amica Chips and ICA Foods have pledged to stop advertising to under 12s and communication with primary schools unless asked as part of a voluntary EU scheme.
Food and drink firms are using so called ‘advergames’ and social media to get around laws governing advertising to children, a Channel 4 Dispatches documentary has claimed.
Special K’s pop-up shop in Australia where social media posts are used instead of cash will give Kellogg crucial face-to-face contact with consumers for fact-finding and brand building, says a marketing expert.
Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.
Snack titan Frito-Lay will harness the power of social media engagement to gather recipes and taste insights from consumers and launch three new flavours of Lay’s crisps in early 2013 across the US.
Global cereal giant, Kellogg’s is investing in a ‘significant’ revamp of its 106-year-old brand in a bid to resonate better with today’s tech savvy consumers, but analysts say it won’t be anything significant.
