Markets

Do Super Bowl ads spur consumer demand? Veylinx says yes

Do Super Bowl ads spur consumer demand? Veylinx says yes

By Ryan Daily

Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.

African heads of state are calling for unity to achieve the 2025 goal to stamp out malnutrition. Pic: GettyImages/Pixsooz

African leaders call for unification of nutrition targets

By Gill Hyslop

Ahead of the 2025 World Health Assembly Nutrition deadline, several heads of African Union (AU) member states have called for more commitment and accountability in tackling malnutrition and food insecurity.

Pic: GettyImages/SolStock

What’s trending for Pancake Day 2023?

By Gill Hyslop

Forget the fancy filling, topping and titbits, Brits still prefer their pancakes the traditional English way – with just a squeeze of lemon and a sprinkling of sugar.

Frank Dale produces a range of sweet and savoury baked treats for the the UK wholesale and cash & carry sectors. Pic: Frank Dale

Frank Dale expects a buoyant 2023

By Gill Hyslop

Like many others, the supplier of frozen bakery goods saw a drop in sales during the pandemic but bounced back in 2022, with new business opportunities prompting new investment.

Snacks sales have experienced highs and lows over the past two years. Pic: GettyImages/John Gollop/PM Images

The highs and lows of US snacking sales

By Gill Hyslop

To help drive sales during National Snack Food Month (February), Cincinnati-based retail data science, insights and media company 84.51° has shared an assortment of snacking takeaways for retailers.

Two Magpies' Mini Magpie specialists in takeaway bakes, hand-laminated pastries, sourdough bread and coffee. Pic: Two Magpies

Two Magpies Baker hatches its first 'mini me'

By Gill Hyslop

The UK artisanal bakery and café group – already a parent of seven sites across Suffolk and Norfolk – has expanded its family, opening its first Mini Magpie in the market town of Beccles.

EIT Food has announced its programmes for 2023, calling for applications. Pic: GettyImages/jacoblund

EIT Food opens entrepreneurship applications for 2023

By Gill Hyslop

EIT Food has launched its 2023 Entrepreneurship Programmes, designed to offer support to entrepreneurs to scale up their agrifood startups working to solve global food system challenges and deliver new innovations worldwide.

On the whole, the industry has welcomed the new UK Baking Industry Code of Practice (CoP) for the Labelling of Sourdough Bread and Rolls. Pic: GettyImages/Phil Boorman

Mixed industry reactions to the UK’s new sourdough Code of Practice

By Gill Hyslop

Trade groups like Craft Bakers Association, Scottish Bakers and Federation of Bakers have welcomed the UK Baking Industry Code of Practice (CoP) for the Labelling of Sourdough Bread and Rolls. The Real Bread Campaign, on the other hand, remains highly...

Rise: Stacy’s Pita Chips starts the year on a high note for women

Rise: Stacy’s Pita Chips starts the year on a high note for women

By Gill Hyslop

The female-founded snack brand – now a PepsiCo brand – furthers its legacy of empowering women entrepreneurs with a new cohort of Project winners and showcasing Rise – created in collaboration with Reese Witherspoon’s media company Hello Sunshine and...

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