Snack bowl: Pop-Tarts hitches onto America’s fervour for college football and replaces Cheez-It as game sponsor 01-Jun-2023 By Gill Hyslop The Kellogg’s-owned toaster pastry brand has signed a multi-year agreement with Florida Citrus Sports to become the latest title sponsor of college football, which holds the attendee record among bowl games.
Kellogg Company splits into Kellanova and WK Kellogg Co. 16-Mar-2023 By Gill Hyslop Kellogg’s has unveiled the names of its two new public companies.