Case Study
Gravure vs Flexo HD print for flexible packaging
The development of Flexography printing techniques and supporting reprographic processes has taken great strides in recent years. So much so that the industry is starting to see a real trend in leading bakery and confectionery brands switching over their packaging production from traditional Roto Gravure print process. This paper discusses the journey, considerations and benefits these early adopters have experienced from the perspective of a flexible packaging printer.