Frito-Lay North America

Lay's has set up a hat trick of fun for fans of FIFA World Cup 2022. Pic: GettyImages/cynthzl

Frito-Lay kicks off FIFA World Cup campaign

By Gill Hyslop

North America’s largest food company is capitalising on one of the most popular sporting events around the globe with an interactive online fan experience and three limited-time varieties inspired by teams playing in the final – but best off all, a trip...

Frito-Lay takes snacking to new heights by teaming up with Mario Lopez, Martha Stewart and Mark Morrison.

Are you ready to savour the moment with iconic celebs?

By Gill Hyslop

PepsiCo’s Frito-Lay is ramping up the action by joining forces with three celebs who know a thing or two about how to reach iconic status – including American domestic goddess Martha Stewart and actor Mario Lopez, and British R&B singer Mark Morrison.

Celeb chef and author Carla Hall is cooking up inspiring ways to reinvent leftovers from Fourth of July celebrations. Pic: Frito-Lay

Tostitos extends Fourth of July celebrations by taking on food waste

By Gill Hyslop

Frito-Lay North America’s popular Tostitos brand is upping the ante on fighting food waste by teaming up with celebrity chef and author Carla Hall to launch Next Day Delicious, a bite-size cooking series to help consumers transform leftovers into new...

The Doritos Gamer Pack.

THE PACKAGING CONFERENCE 2014

Frito-Lay: Packaging must 'delight' snackers

By Jenni Spinner

A Frito-Lay leader says that for creative packaging ideas to work, developers must put the consumer first and create packs that “delight” the shoppers they’re targeted at.

Mexico and India important for snacks growth, says PepsiCo CEO

PepsiCo reports snacks stable amid Q2 profit drop

By Kacey Culliney

As PepsiCo reported a 21% drop in overall profits for Q2 earnings today, snacks are holding steady thanks to global NPD investments and strong growth in Mexico and India, according to the CEO.

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