Flavour

The excitement of flavour is driving trial in the snack category, reinforcing the idea that consumers are willing to take risks and opening an opportunity for brands to pull out all the stops. Pic: GettyImages

The emerging flavour trends in the salty snacks category

By Gill Hyslop

With more than a third of snackers citing ‘the excitement of flavour’ as the reason to indulge, the flavour experts at T. Hasegawa - one of the world’s top 10 flavour houses - get to grips with what both the better-for-you (BFY) and indulgent-minded consumer...

Protein snacks are at an all time high. Pic: GettyImages

The UK’s top 10 protein bar flavours

By Gill Hyslop

Research shows that consumer demand for protein is at an all-time high, with 29% of Americans stating that protein has become more important over the past year.

Flavoursome fibres

Flavoursome fibres

The healthy components of fibres such as oats and rye can also
enhance their flavour if the correct processing techniques are
used, claims new Finnish research.

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