Diversification

Pic: The limited edition Mamma Dough x CRAVE Rocky Road Pizza. Pic: CRAVE

New pizza variant on a rocky road?

By Gill Hyslop

The UK’s first vegan rocky road pizza – developed to commemorate World Chocolate Day – could prove to either be a step too far, or ready to ignite a new flavour explosion.

Whisps wants to harness the talents of a social media whizz by putting them on the Big Cheese Board and paying them some cheddar. Pic: Whisps

Whisps’ call out for the next Big Cheese

By Gill Hyslop

Whisps is looking to fill the position of Cheese Content Officer on its Big Cheese Board to capture some of the hilarious, uplifting and downright cheesy content that is being created.

KP Snacks' iconic Hula Hoops are now available in frozen form. Pic: KP Snacks

News in brief

KP Snacks freezes its most popular assets for Iceland

By Gill Hyslop

The German-owned British producer of branded and own-label maize-, potato-, and nut-based snacks has teamed up with The Food Warehouse by Iceland to debut its cult favourite Hula Hoop and Space Raiders snacks in the freezer aisle.

Get to know your customer through a digital loyalty scheme. Pic: GettyImages/Oleksandra Polishchuk

Guest article

Helping bakeries implement an effective loyalty scheme

By Gill Hyslop

Despite a recent YouGov poll revealing that 47% of UK consumers are more likely to spend their money with a brand whose loyalty scheme they are a part of, businesses often fail to introduce effective systems, writes Frederick Szydlowski, CMO and co-founder...

Are you challenging the status quo to bring fresh ideas to market? Pic: GettyImages/Paul Campbell

Warburton forms JV to support disruptive UK bakery brands

By Gill Hyslop

UK-based bakery giant Warburtons has formed a joint venture (JV) with independent business accelerator Mission Ventures to provide financial and mentoring support to UK bakery businesses that are willing to challenge the status quo and bring fresh ideas...

PeaTos is hoping to increase its ecommerce share with a new D2C website. Pic: PeaTos

PeaTos follows PepsiCo with D2C snack site

By Gill Hyslop

Upstart snack producer PeaTos has jumped into the ecommerce fray with a direct-to-consumer website a week after PepsiCo Frito-Lay launched its own D2C websites.

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