FDA is raising the maximum amount of vitamin D3 that can be added to breakfast cereal and expanding the range of products that can be fortified with the vitamin in response to a petition filed by Kellogg more than three years ago.
DouxMatok, AgroSingularity, Ajinomatrix and Sacha Inchi are the four startups that have been selected to participate in the next Baking the Future programme, the FoodTech acceleration programme undertaken by Cereal, Europastry’s Innovation Centre.
Childhood hunger is a serious problem in the US, so at first blush it may appear flippant that General Mills created a full-sized slide that extends from a giant cereal box into a bowl of heart-shaped Cheerio pillows to raise awareness and funds for the...
With vegan, vegetarian and flexitarian (occasionally ditching meat) lifestyles becoming part of everyday life, GoodMills Innovation has launched a wheat protein-based vegan-snack-mix that will add a meaty boost to bakery and snack fillings.
Europastry's acceleration programme has opened applications for its second edition; enlisting Google Cloud and Eatable Adventures as collaborators to find the startups with potential to disrupt the bakery sector.
Challenger cereal brand Crispy Fantasy hits all the right buzz words. It is high protein, plant based, clean label and gluten-free. But does it have what it takes to disrupt the European breakfast category? Founders Andrea Rodrik and Raphael Nahoum tell...
New research from General Mills suggests cereal is shaking free from some of its negative stereotypes as consumers look for relief from pandemic-related pressures, including balancing tighter budgets due to lost jobs, wanting to maintain their families’...
Fourteen food companies made global data intelligence company Morning Consult’s 2020 50 Most Loved Brands list, which analyzed more than 150,000 consumer interviews conducted by the firm in June and July 2020.
Three quarters of families with school-aged children now report being able to spend more time together eating at the breakfast table, promoting an uptick in cereal consumption, according to a new survey commissioned by General Mills Big G cereals.
With its full assortment of cereals returning to store shelves this month, Post Holdings expects to regain some of the share it lost in recent months in the segment to competitors that were faster to rebuild their assortment and resume promotions after...
With Expo West canceled and instore sampling off the menu for the foreseeable future, New York based high protein, low-sugar gluten-free startup Three Wishes Cereal decided to get creative…
Emerging brand HighKey is betting on the next wave of growth coming to the cereal category, which co-CEO Joe Ens says will be the expansion of low-carb, sugar-free, high-protein products.
Researchers are pushing for India to focus on enhancing its production of crops other than rice, the country’s traditional staple, if it wishes to effectively address its triple threats of food security, climate change effects and malnutrition.
The Keebler deal with Ferrara Candy Co. closed in late July, dropping net sales by 3%, but steady growth in snacks around the world kept organic sales afloat.
The cereal giant reported a 2% drop in net sales, but CEO Jeff Harmening emphasized the slow-but-steady growth of its cereal, yogurt and snacks divisions in North America retail.
The Minneapolis-based food giant has announced a series of changes to its management team, including the retirement of CFO Don Mulligan - a 20-year company veteran - and the promotion of its US cereal lead to the European and Austalian division.
Indulgent snacking meets functional ingredients in this week’s roundup through high-fiber chocolate, on-the-go tahini and chocolate-covered French butter cookies. Plus, Lucky Charms skips the cereal.
Overall cereal production could increase 1.2% to 2.68m tons by the end of this year, but excessive flooding in the Midwestern US has diminished prospects for maize, according to the UN’s Food and Agriculture Organic (FAO).
Israel-based Gat Foods has launched a range of ingredients made from 90% fruit components, which it says will help food companies ‘make the switch’ from refined to unrefined sugars.
Packaging that promotes convenience continues to dominate new products, along with organic ingredients and plant-based proteins. Even trail mix gets a boost in this week’s new product roundup.
Most Americans purchase at least one box of cereal per shopping trip, a recent survey from consumer rewards app Shopkick has revealed – numbers that assuage dips in overall segment sales.
Tritordeum has added another award to its belt with the nomination of the Best Better-for-You Ingredient of the Year at the Food Matters Live Awards 2018.
The International Grains Council (IGC) has warned global wheat production is likely to fall to its lowest since the 2013/14 season following exceptional weather across the European Union and Russia.
Nestlé India has launched a new range of breakfast cereals – NESPLUS – which the firm says has been tailored to local tastes, and adds another product to the increasingly competitive category.
Tritordeum - the Mediterranean cereal that is sweeping up supporters for its nutritional, agronomical and organoleptic benefits - has added another accolade to its belt.
Saskatchewan oat processor Avena Foods and Manitoba pulse mill Best Cooking Pulses (BCP) have formed a partnership to expand capacity to capitalize on the growing gluten-free market in North America.
Mondelēz has teamed up with Post Consumer Brands, Post Holdings’ cereal division, to launch several cereal products using flavors of its long-established cookie and cracker brands, including Honey Maid, Nutter Butter and Chips Ahoy.
The Campbell Soup subsidiary has also pledged to donate one million servings of its nutrient-dense heat and eat cereals to food banks across the US over the next two years.
Nestlé’s Mexican subsidiary has signed an agreement with the International Center for Maize and Wheat Improvement (CIMMYT) to supply its needs for maize and wheat produced entirely in Mexico by 2022.
Scientists have discovered a 4,000-year-old ‘lunch box’ – obviously lost by a plucky primitive traveler crossing the Swiss mountains – contains microscopic traces of ancient wheat and rye.
The Gluten Intolerance Group (GIG) has teamed up with several major North American oat processors to standardize the gluten-free screening process, commonly known as the purity protocol.
Cereal prices are continuing to rise, even though production is forecast to reach record levels by the end of the 2017 season, according to the FAO Food Price Index (FFPI)
Sorghum is little known in the west but has all the makings of a superfood from the nutrient profile to its heritage tradition – can it join the ranks of quinoa and chia? One Mintel analyst certainly thinks so.