Cereal & Cereal Bars

The future of beauty is ... beige. Pic: AHDB

AHDB drills home the beauty of beige whole grains

By Gill Hyslop

The UK’s Agriculture and Horticulture Development Board (AHDB) has launched a consumer marketing campaign that features a striking piece of art made entirely from whole grains that run the gamut from 'brown' to 'ecru'.

Silver Hills sprouted bread is plant-based, non-GMO and glyphosate-free. Pic: Silver Hills

Silver Hills moves into D2C space with The Oven Door

By Gill Hyslop

The acclaimed Canadian sprouted whole grains bakery has launched a direct-to-consumer ecommerce platform that will deliver its ‘healthier living’ plant-based, non-GMO products across the US.

Jordans Cereals is highlighting its biodiversity credentials. Pic: Jordans Cereals

Jordans Cereals drives love of nature message home

By Gill Hyslop

The UK cereal maker has signed a partnership with Immediate Media Co – a publishing house owned by Hubert Burda Media – to breathe life into its commitment to the British countryside.

Freedom Foods is divesting its breakfast cereal and snacks unit to Arnott's. Pic: Freedom Foods

Freedom Foods sheds cereals and snacks unit to Arnott’s

By Gill Hyslop

Australia’s largest biscuit producer and second-largest snacks supplier Arnott’s has snapped up the Messy Monkeys, Crunchola, Heritage Mill and Nudi Snack brands, among others, from the beleaguered Freedom Foods Group.

An advertising ban on HFSS foods could result in a £3bn loss for the food industry. Pics: GettyImages/Eskemar/Suradech 14/happy_lark

£500m at risk if promotion ban on HFSS bakery and snacks goes ahead

By Gill Hyslop

The predictive analytics provider told BakeryandSnacks the UK savoury snacks industry stands to lose £381.1m, while the bakery sector is at risk of losing £143.4m should the government’s injunction on advertising products labelled as high in fat, sugar...

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